What are the dates of the 2026 summer sales?

Summer sales start on the last Wednesday of June at 8 a.m. This date is brought forward to the penultimate Wednesday of the month of June when the last Wednesday occurs after the 28th of the month.

Infographie - Summer sales dates 2026

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Useful dates and info

From Wednesday 24 June to Tuesday 21 July 2026

For the majority of metropolitan departments

Specific dates apply:

Corsica (2A and 2B):

from 8 july to 4 august

Guadeloupe:

from 26 september to 23 october

Martinique:

of 1^er as of 28 october

The Meeting:

from 7 february to 6 march

Saint Pierre and Miquelon:

from 15 july to 11 august

Saint Bartholomew and Saint Martin:

from 10 october to friday 6 november

What products can be sold?

The products on sale must have been offered for sale and paid for at least one month before the start of the sales. It is forbidden to carry out a supply specially intended for sales a few days before the start date of the commercial operation, without the products having been offered for sale beforehand.

In the store, the distinction between discounted and undiscounted items must be clear to consumers: precise labeling, separate location in the store, in particular.

What prices during sales?

The seller must clearly indicate the discounts offered in relation to an actual reference price. It is thus forbidden to increase the price of a product before the sales period, in order to make believe in a promotional offer more important than it really is.

The merchant must be able to justify the reference prices of the products sold: either the lowest price actually charged before the start of the promotion, or the price recommended by the supplier or the network head.

Moreover, it is forbidden not to practice the price reductions displayed in the window, a practice described as false advertising.

What advertising during sales?

Under penalty of a fine of €1,500, any advertisement relating to a sale transaction must mention:

• the start date of the operation;
• the nature of the goods sold, if all the products of the establishment are not concerned by the destocking.