Exceptional extension: what are the dates of the 2026 summer sales?

Summer sales start on the last Wednesday of June at 8 a.m. This date is brought forward to the penultimate Wednesday of the month of June when the last Wednesday occurs after the 28th of the month.

Summer sales 2026 have started wednesday, june 24 and were to end on 21 July. Due to the heat wave at the end of June, sales are extended by one week and will therefore end tuesday evening, july 28. This exceptional extension is valid for all territories in which the balances started on 24 June 2026. A regulatory order to implement the amendment is expected.

Infographie - Summer 2026 sales dates (updated June 30, 2026)

Ouvrir l’image dans une nouvelle fenêtre

See text version of the infographic

Winter sales 2026:

From Wednesday 7 January 2026 to Tuesday 3 February 2026 (inclusive) for the majority of the metropolitan departments and the departments of Martinique (972), Guyana (973) and Mayotte (976).

In metropolitan France:

From 3 January to 30 January 2026 included: Meurthe-et-Moselle (54), Meuse (55), Moselle (57) and Vosges (88).

Other dates are planned for the Overseas:

• Guadeloupe ( 971) = from January 3 to January 30, 2026.

• La Réunion (974) = from September 5 to October 2, 2026.

• Saint-Pierre-et-Miquelon (975) = from May 2 to May 29, 2026.

• Saint-Barthélemy (977) and Saint-Martin (978) = from 21 January to 17 February 2026.

What products can be sold?

The products on sale must have been offered for sale and paid for at least one month before the start of the sales. It is forbidden to carry out a supply specially intended for sales a few days before the start date of the commercial operation, without the products having been offered for sale beforehand.

In the store, the distinction between discounted and undiscounted items must be clearly visible to consumers: precise labeling, separate location in the store, in particular.

What prices during sales?

The seller must clearly indicate the discounts offered in relation to an actual reference price. It is thus forbidden to increase the price of a product before the sales period, in order to make believe in a promotional offer more important than it really is.

The merchant must be able to justify the reference prices of the products sold: either the lowest price actually charged before the start of the promotion, or the price recommended by the supplier or the network head.

Moreover, it is forbidden not to practice the price reductions displayed in the window display, a practice qualified as false advertising.

What advertising during sales?

Under penalty of a fine of € 1,500, any advertising relating to a sale transaction must mention:

• the start date of the operation;
• the nature of the goods on sale, if all the products of the establishment are not affected by the destocking.